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“Brand Relevance” – Matte Black Shape Shift Digital Magazine
This month, I had the privilege of being asked to contribute to LA's culture and marketing firm, Matte Black's, monthly digital ... Read more. -
Added value Band of Outsiders Brand exposure brand relevancy brand story Burberry Prorsum Collaborations COLOR Color blocking Crop n Roll Daniel Lee denim Denimocracy DVF editing Emotional connectivity Falling Whistles Fashion and function Gucci HauteLook JOOR Karl Lagerfeld Macy's Marna Ro Matte Black Menswear-inspired Merchandising Metallics & Shimmer Missoni for Target Nick Wooster Pegah Anvarian Proenza Schouler Project Tradeshow Red Relationships Relaxed silhouettes Shape Shift social media Strategy Targeting customers The Row tradeshows Vintage White hot WWD
Project Tradeshow
Maximizing the Tradeshow Experience
Having just experienced the PROJECT tradeshow last week and looking forward to Coterie next week, I know the cost/benefit of these shows is front and center in the minds of every brand that was in attendance. What is the R.O.I … Read more.
Denim Unites for Peace: A New Concept for Community in the Fashion Industry
This past week, PROJECT Tradeshow and HauteLook, the leading private sale site, collaborated on a first-of-its-kind event – Denim Unites for Peace. Setting a new standard of sustainable partnership in the fashion industry, the event was a charitable fundraising sale … Read more.