This month, I had the privilege of being asked to contribute to LA’s culture and marketing firm, Matte Black’s, monthly digital magazine, Shape Shift – “The Victory Issue”. Shape Shift melds trend and insight and spotlights the news, campaigns, trends, initiatives, cultural insights and ideas that hit the interwebs each month. For my piece, I focused on brand relevance and how new brands – or companies launching new products – can make their ideas stick with target consumers. Read on…AprilShapeShift_Brand Relevancy
A special thank you to Matte Black! To read more about all things cool, relevant or to learn more about how to develop your own brand story and be victorious with your business check out http://www.wearematteblack.co/#shapeshift
