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“Brand Relevance” – Matte Black Shape Shift Digital Magazine
This month, I had the privilege of being asked to contribute to LA's culture and marketing firm, Matte Black's, monthly digital ... Read more. -
Added value Band of Outsiders Brand exposure brand relevancy brand story Burberry Prorsum Collaborations COLOR Color blocking Crop n Roll Daniel Lee denim Denimocracy DVF editing Emotional connectivity Falling Whistles Fashion and function Gucci HauteLook JOOR Karl Lagerfeld Macy's Marna Ro Matte Black Menswear-inspired Merchandising Metallics & Shimmer Missoni for Target Nick Wooster Pegah Anvarian Proenza Schouler Project Tradeshow Red Relationships Relaxed silhouettes Shape Shift social media Strategy Targeting customers The Row tradeshows Vintage White hot WWD
Trends & Fashion Buzz
SL Apparel Solutions is Back in Business!
It is with great excitement that I can announce I have re-launched my consulting practice, SL Apparel Solutions. With a renewed focus on providing strategic direction and real solutions for established brands and support for burgeoning businesses, I am now … Read more.
Marna Ro: California Apparel News Feature
The Fall 2012 selling season is off to a very successful start! Marna Ro is the second SLAS client to get a feature in California Apparel News. Kudos to Daniel and Pegah for designing compelling and modern collections that have … Read more.
Launching Soon – Marna Ro
Exciting things happening at Marna Ro! Marna Ro is a new client in the midst of Fall 12 development with the women’s and men’s collections launching in February. With Pegah Anvarian designing womens and Daniel Lee of Band of Outsiders … Read more.
Collaborations: Innovation in Branding
Design collaborations are quickly becoming a regular extension of a label’s seasonal line offering. Collaborations have played a pivotal role in the industry’s evolution – we’ve begun to shift from an exclusive mindset to an inclusive culture. These partnerships can … Read more.
Spring 2012 – Men’s Trend Review
Post Pitti and the Milan and Paris runway shows, there is a clear direction for Spring 2012 Menswear. While the collections revealed many juxtapositions in color, print and silhouette, it was evident that designers had fun designing this season and … Read more.
Fall 2011 Trends – Womenswear
While it has not even warmed up across much of the U.S for us to do our best Summer shopping….the Fall 2011 preview collections are already hitting designer floors. The good news is that Fall trends are wearable and sophisticated … Read more.