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“Brand Relevance” – Matte Black Shape Shift Digital Magazine
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Added value Band of Outsiders Brand exposure brand relevancy brand story Burberry Prorsum Collaborations COLOR Color blocking Crop n Roll Daniel Lee denim Denimocracy DVF editing Emotional connectivity Falling Whistles Fashion and function Gucci HauteLook JOOR Karl Lagerfeld Macy's Marna Ro Matte Black Menswear-inspired Merchandising Metallics & Shimmer Missoni for Target Nick Wooster Pegah Anvarian Proenza Schouler Project Tradeshow Red Relationships Relaxed silhouettes Shape Shift social media Strategy Targeting customers The Row tradeshows Vintage White hot WWD -
Best Practices & Business Solutions
“Brand Relevance” – Matte Black Shape Shift Digital Magazine
This month, I had the privilege of being asked to contribute to LA’s culture and marketing firm, Matte Black’s, monthly digital magazine, Shape Shift – “The Victory Issue”. Shape Shift melds trend and insight and spotlights the news, campaigns, trends, … Read more.
Building Relationships and Securing Orders in Off-Market Times – Re-Post
In looking back at some older posts, I came across this one which still felt relevant to me. As we have just wrapped up the Fall 15 market season, I wanted to re-share this post to offer some tips to … Read more.
SL Apparel Solutions: Year One in Review
Those of us that work in the fashion industry know all too well that time flies very, very quickly. We live months, seasons and even years ahead of the regular calendar. However 2011, with the successful launch of my business, … Read more.
Denimocracy’s new site
I am proud of my client’s growth and commitment to do what it takes in today’s market to rebuild a brand…new designer, new and relevant product direction, new sales team, new e-commerce website and new PR and marketing plan! This … Read more.
Collaborations: Innovation in Branding
Design collaborations are quickly becoming a regular extension of a label’s seasonal line offering. Collaborations have played a pivotal role in the industry’s evolution – we’ve begun to shift from an exclusive mindset to an inclusive culture. These partnerships can … Read more.
Maximizing the Tradeshow Experience
Having just experienced the PROJECT tradeshow last week and looking forward to Coterie next week, I know the cost/benefit of these shows is front and center in the minds of every brand that was in attendance. What is the R.O.I … Read more.
How to be Meaningful in Today’s Marketplace
It has become increasingly more clear over the last few years that the core of the fashion industry has undergone significant changes affecting every aspect of our business…WHAT sells, HOW it sells, WHO it sells to and WHY it sells. … Read more.
